Brü: The Bone
Broth Chew.
A new category of chew built for checkout.
"Designed to sit at checkout
and sell every day."
New at Global Pet Expo 2026
Booth visit? Talk to us about opening wholesale accounts.
Sells multiple units per day.
Zero staff effort required.
Designed for Checkout
Brü was built from the ground up for register placement. The countertop display is compact, branded, and engineered to catch eyes at exactly the moment a customer is already spending money.
"Sells multiple units per day with zero staff effort."
Impulse-Friendly Format
Small, visible, and priced for an easy add-on purchase. Customers pick it up because it's interesting. They come back because it actually works. The format removes every friction point between curiosity and conversion.
"The easiest incremental sale on your counter."
The numbers make sense
for your store.
$4+
Profit per unit
From a single countertop display. High revenue per unit, no overhead required.
~50–60%
Retail margin
Wholesale pricing built specifically for independent specialty retail. Pricing shared on approval.
Small Footprint, High Output
Generates daily revenue from minimal counter space. One display, sold daily, reorders itself.
Not another chew.
A new reason to buy.
Crafted with real bone broth.
Brü introduces a functional benefit no other chew delivers — real bone broth with collagen, minerals, and amino acids baked in. It's not a replacement for what's already on your shelf. It's incremental.
Not just an occasional treat.
Fully digestible by design. No fillers, no irritants. Brü is safe for daily use — even for dogs with sensitive stomachs. Your customers can give it with confidence. That confidence drives repeat purchases.
Easy to test.
Even easier to reorder.
We've removed every barrier between you and your first Brü order. No commitment, no risk, no complex setup.
Low Opening Order
Start with a single case display of 24 units. No large minimum required.
Free Shipping
Free shipping on your first order — no minimums, no thresholds.
Display Included
A free branded countertop display unit ships with every opening order.
Product Benefits
Digestible by design
Fully digestible with no fillers. Safe for sensitive stomachs.
Oral + gut health
Supports dental hygiene and digestive health simultaneously.
Collagen-rich chew
Real bone broth collagen for joints, coat, and satisfaction.
Buy 4 cases,
get 20% off + free shipping.
Exclusively for retailers meeting us at Global Pet Expo, March 25–27, 2026. Apply for wholesale access and mention the show special in your application.
Limited offer · Subject to approval
Nine flavors. One display.
Endless reorders.
Fully digestible. Made with real bone broth. Clean ingredients your customers will brag about.
View Complete Sell Sheet
Beef Bone Broth
Rich, slow-simmered beef bone broth with collagen and minerals. Gut-nourishing and deeply satisfying.
Chicken & Turmeric
Free-range chicken with anti-inflammatory turmeric and a hint of ginger. Gentle on sensitive stomachs.
Salmon & Sweet Potato
Wild-caught salmon with nutrient-dense sweet potato. Packed with Omega-3s for a shiny coat and healthy brain.
Peanut Butter & Pumpkin
Classic peanut butter meets fiber-rich pumpkin. The fan-favorite that dogs can't resist.
Showing 4 of 9 flavors · Full flavor lineup + display specs included in sell sheet
Store owners are seeing results.
"We put Brü next to the register on a Wednesday. By Friday we'd already reordered. I genuinely cannot remember the last time a new SKU moved this fast."
Paws & Whiskers
Sarah K. · Portland, OR · Specialty Pet Boutique
"My customers aren't just buying it — they're coming back asking for it by name. The ingredient story does the selling. I barely have to say anything."
The Good Dog Shop
Marcus T. · Austin, TX · Independent Pet Store
"Finally a chew I can recommend without hesitation. Digestible, functional, clean. It fits our brand perfectly and the margin is very real."
Canine Wellness Co.
Jen L. · Brooklyn, NY · Veterinary Retail
"The countertop display looks so good in our space. Doesn't look like pet food at all — more like something you'd find in an apothecary. Customers pick it up just to look at it."
Fetch & Flourish
Dana R. · Nashville, TN · Pet Lifestyle Boutique
"We stock very carefully — we don't take on new brands unless we truly believe in them. Brü cleared that bar immediately. The dogs don't lie."
Grove Pet Supply
Alex M. · Denver, CO · Natural Pet Retailer
"I was hesitant about another chew. Then I saw the margin and tried a sample with a few dogs in our daycare. Unanimous approval. Opening order placed same day."
Sunday Dogs
Priya S. · Chicago, IL · Dog Daycare & Retail
Ready to bring Brü
to your store?
Apply below and our wholesale team will reach out within 48 hours with pricing, display specs, and your starter kit details.
Questions from buyers.
Everything you need to know before your first order.
We keep it low on purpose. Your opening order starts at one case display of 24 units. We want every retailer to feel confident testing Brü without taking on unnecessary inventory risk.
Every opening order includes a free branded countertop display unit — designed to drive impulse purchases right at the register. No additional cost, no minimum spend threshold, no setup required.
Approved wholesale partners receive pricing that supports approximately 50–60% retail margin. We don't publish pricing publicly — full wholesale pricing details are shared after your application is reviewed and approved.
Yes. Free shipping is included on all opening orders and all qualifying reorders above our minimum threshold. Your wholesale rep will confirm the specifics when they reach out.
Absolutely. Brü is fully digestible by design. We use clean, functional ingredients with no fillers, no artificial anything, and no common irritants. The formula was specifically developed to support digestive health — it's one of the core functional benefits we lead with.
Brü currently has 9 flavors across the line. The countertop display ships pre-loaded with a curated starter assortment. You can view the full flavor lineup and display specs in the sell sheet.
After your application is approved, a dedicated wholesale account rep will reach out directly. Reorders are fast — typically shipping within 2–3 business days — and can be placed via email or through our wholesale portal.
Yes. We welcome applications from distributors, regional chains, and multi-location operators. Select "Distributor / Wholesale Buyer" in the store type dropdown and our team will be in touch with the right tier of pricing and terms.
Still have questions? We're a real team and we respond fast.
Ready to bring Brü
to your store?
Join specialty retailers who are building daily sell-through with the functional chew category.
Questions? Email us at wholesale@bruforpets.com